This assignment requires you to create a twenty-minute video documentary on how consumers consume products and/or services in a market’s
of your own choice. Please select a product and/or service.
Students are expected to a) provide justification for the choice and b) apply relevant consumer behaviour theories, to explain and critically
analyse the identified consumption trends.
The video documentary will comprise maximum of 15 minutes of the consumers’ consumption ‘story’ (to assess learning outcome 1-4) and 5
minutes of your self-reflection commentary on how this video-creation journey has helped you appreciate the learning outcome 5 of this

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