The rapid changes in the global business environment have altered the
competitive landscape. Globalization, innovation, and sustainability present
real challenges to the sustainable competitive advantages of businesses. As a
result, to compete and sustain their advantages, businesses have to adapt their
Using the case of any international business organisation of your
choice, you are required to address ONE of the questions below by;
(1) critically
applying relevant academic theories and up-to-date literature;
(2) using
sufficient case-specific research data to support the answers.
Note: Lots of reference/articles required to show academic strength. Please follow the scoing criteria.

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